“When we took over an existing restaurant business they were a cash only operation. They had an ATM for customers who did not have cash. After speaking to dozens of people we found that this was hurting their business more than the couple of percentage points that credit card processing costs. It is a debit card world and many people do not carry much cash and resent the charges incurred between their bank and the ATM companies. They said they often pass the place up for those reasons. We decided to have a free terminal installed by Merchant Industry and post a sign outside that we now accept credit and debit cards. Business has almost doubled since we took over thanks to Merchant Industry and a great staff also, of course.”